TINO
VHERIWA
My full name is actually Tinotenda Vheriwa, however, I shorten it to Tino as a clever strategy to save time and be efficient! Also, I figured it's much easier for people to remember Tino than saying my full name without stumbling over their words.
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The skill I value the most is my ability to learn and adapt to new skills within business and technology. I am naturally a marketer and graphic designer looking to combine these skills into Product Design and UX/UI. I am fascinated by the psychological aspects of marketing and user experience, why people decide to buy, their pain points, and how to minimize or eliminate them, the overall customer journey is a complex puzzle that can be solved by minute changes that can make a huge difference.
Hey,
Creativity!
I have received my bachelor's in Organizational Communications and at this very moment, I am a couple of semesters away from attaining my master's in Global Strategic Communications and Art Direction. I have also had the pleasure to have worked as a Marketing Intern at Symbio Global and a Marketing Specialist at Segal Trials which is a clinical trials company(very eye-opening experience).
Coming from a family business background has afforded me the opportunity to be able to see the works of a business from the inside out, and watching it scale from a small business to a household brand has been advantageous. I have also tried my hand at entrepreneurship which is what led me to learn and acquire a plethora of skills as I have had to wear many hats in the ventures. From video editing to photography, music production to logo design, apparel creation to brand management, campaign development, data analysis, UX design to web design, and even social media management, I've got the tools and expertise to help a vision come to life and make a difference.
I like to balance my creativity with a healthy dose of physical activity. You can find me on the basketball court, at the gym, or at social rugby on Sundays! I'm also a passionate advocate for giving back. I have the pleasure of being on the Junior Board for the Center for Total Transformation in Zimbabwe, which caters to underprivileged and vulnerable children of the Norton area in Harare. Providing them with education, food, and shelter where needed. Making a positive impact no matter how small brings me joy!
Experience
2021-2022
Segal Trials
Marketing Specialist
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Identified and secured 500+ leads through various strategies and channels, leveraging market research, online platforms, and networking opportunities, contributing to a 20% growth in the overall lead pool and a 30% increase in lead conversion rates.
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Managed CRM systems to manage, attain, and track lead information, ensuring accurate and up-to-date lead databases for streamlined lead nurturing and daily follow-up processes.
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Streamlined marketing project management skills to oversee and lead high-profile campaigns for industry-leading companies, including Johnson & Johnson, Pfizer, Roche, and AbbVie.
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Led a dynamic team of 3 people, promoting seamless collaboration with cross-functional departments to efficiently capture at least 30 leads a day, and realizing a 10% increase from previous years.
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Spearheaded impactful patient recruitment campaigns, utilizing innovative strategies to drive engagement, and achieve exceptional results leveraging strategies, including SEO optimization, email marketing, Google Ads, paid and organic social media, outreach events, and direct mail.
2022-2024
Symbio Global
Marketing Intern
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Directed outreach and campaign development leading to increased sales conversions and brand awareness for 3 non-profit organizations and corporations, including Feed the Children, Heifer International, and AT&T. Implemented a unique risk-free advertising model, ensuring guaranteed monthly sales and/or donations, and receiving compensation post achievement.
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Maintained a daily rate of at least 2 donations of $55 per month for nonprofit organizations, helping feed at least 90 families globally.
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Conducted interviews to recruit over 20 campaign associates, while also providing training to ensure clear communication, anticipation of client needs, and continuous career growth and development for team members.
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Led and trained a high-performing team of 5 members in acquiring >100 quality donors through strategic face-to-face interactions, fostering strong customer relationships leading to an impressive 95% monthly donation retention rate for a minimum of 3 months per customer.
Education
2022-2024
Florida International University
M.AD School of Ideas
Master's in Global Strategic Communications
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Development of strategic thinking and portfolio creation skills
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Integration of content creation, interactive concepting, and editorial design
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Cultivation of skills in storytelling, visual communication, and conceptualization
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Comprehensive curriculum encompassing communication management and digital communication
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Emphasis on understanding the evolving global marketplace and international perspective
2016-2020
Florida International University
Bachelor's in Organizational Communication
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Emphasis on developing effective communication skills for leadership roles
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Coverage of topics such as corporate communication, crisis management, and advocacy
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Cultivation of critical thinking and debating skills in social and political contexts
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Appreciation for diverse communication styles and their impact
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Skill development in working effectively within task-oriented groups
